An Emirati women as global role models of giving, generosity, happiness, and leadership.
To empower creative women in the workplace and to promote their distinct role as leaders of innovation in society.
- To highlight women’s role at the professional level by organizing events and field visits and exchanging expertise.
- To take part in various social initiatives, such as the Year of Reading and the Year of Giving.
- To bring positive energy and happiness to the workplace.
- To achieve higher levels of gender equality.
- To raise awareness of popular heritage in order to preserve customs and traditions.